EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 3, Problem 3.21MML
Summary Introduction

To discuss: The environmental sustainability and its importance to the marketers.

Introduction:

Environmental sustainability refers to the interaction with the environment to avoid the degradation or depletion of natural resources and to maintain the quality of the environment.

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