EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 3, Problem 3.13AC
Summary Introduction
Case summary:
Marketers concentrate more on the demographic trends like age, population, and ethnicity. Country U provides various information regarding the demographic trends.
To determine: The percentage change in population of city G, M, C.
Introduction:
Demographic trends refer to the changes in the demography of the company over a specific period of time.
Adequate information:
Refer marketing by the numbers demographic trends number 3-13 in the text.
Summary Introduction
To conclude: The above mentioned analysis.
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