EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 3, Problem 3.17CC
Summary Introduction
Case summary: This case narratives how Company FB went from a modest business with minimal in excess of a balsa wood box and a circuit board to the innovator of one of the most newest tech classifications which is the wearable tech. In only a bunch of years, Company FB's product offering has extended and its incomes have multiplied year-over-year.
The organization is absolutely doing a few things right. But at the same time it's an instance of having the correct item at the ideal time. In view of patterns in the marketing condition, Company FB has effectively provoked the wellness wave to turn into a flourishing tech organization that seems to have a promising future.
To Discuss: The micro environmental factors that affects Company FB.
Characters in the case: Company WM.
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TASK DESCRIPTION
Successful brand extensions allow companies to diversify their offerings and increase their market
share. Brand extension will provide any company a competitive advantage over its rivals that do not
offer similar products.
You are expected to select a live/real organisation which is suitable to the task and launch a new
product/service.
Please discuss with your lecturer your choice before proceeding.
For your Portfolio you need to complete the following tasks:
1. Develop a new brand extension for the organisation you have selected for one of their
product/service.
2. Determine segmentation, targeting and positioning for the new brand extension.
3. Develop a detailed customer personal profile for the new brand extension, including demographic
and psychographic information.
4. Develop the marketing mix strategies for the new brand extension (4Ps/7Ps).
Follow instruction:
1 give table,charts, diagramms,graph and immage should properly reference **cited and name from a…
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