B Company is a big fast-food burger restaurant that is exclusively for fries and burgers. The business of B Company gradually decreases as people become little conscious on their health, as it involves more fatty and high calorie foods. Later, B Company came up with an idea of low fatty fries in order to bring health consciousness to consumers. This type of French fries is called as “satisfries”. But, it is not enough for the company to make health food lovers happy. Satisfries were considered little than the fry fiasco. Characters in case: B Company To discuss: The marketing environment forces and describes how the B Company develops the new satisfries. Introduction: Marketing environmental forces are classified among 5 areas. Political and regulatory environment Economic environment Competitive environment Technological environment Social and cultural environment

Question

Want to see the full answer?

Answer 1

Question

Chapter 3, Problem 3.15VC

Summary Introduction

Case summary:

B Company is a big fast-food burger restaurant that is exclusively for fries and burgers. The business of B Company gradually decreases as people become little conscious on their health, as it involves more fatty and high calorie foods.

Later, B Company came up with an idea of low fatty fries in order to bring health consciousness to consumers. This type of French fries is called as “satisfries”. But, it is not enough for the company to make health food lovers happy. Satisfries were considered little than the fry fiasco.

Characters in case:

B Company

To discuss: The marketing environment forces and describes how the B Company develops the new satisfries.

Introduction:

Marketing environmental forces are classified among 5 areas.

Political and regulatory environment

Economic environment

Competitive environment

Technological environment

Social and cultural environment

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Travel agencies lose business because passengers book their flights directly on airline websites. give me suggestion on the possible new business line options for passengers who wish to travel, so that the company can replace the loss of airline ticket sales at the agency.

One of our favourite products is a mobile phone. One popular brand is the Clear Voice GA8. Theproduct is a midrange mobile handset with amazing features and benefits. Some of the phone’s iconicfeatures include a large 4 GB RAM, 166g weight, a durable Corning Gorilla Glass 3, 25MP cameras, anenhanced octa-core processor, 64GB of internal memory, fast battery charging, and fingerprint sensor.These features make the product an outstanding offering in the midrange phones market. Before itsrelease in 2019, purchasing a handset with similar features was a luxurious venture only left to theelite and wealthy persons in society.The product has a lot of benefits depending on the user. Users enjoy multiple benefits from the ClearVoice GA8. It does not lag due to the inclusion of Mali G72 MP3 in its processor (“A 8,” n.d.). As such,the product allows for the performance of multiple actions simultaneously. The gadget has anexpandable memory of up to 128GB. It, therefore, allows the user to save as…

year 10 of b glo bus