X Company was founded in 1906 and it’s a photographic paper manufacturers. In the year 1947, X Company got the license for xerographic patents. In the year 2001, X Company came up with a shift to a consultative selling model. This helps the consumers to use single equipment rather than many. Person AC from city W shared her experience in the stages of personal selling process. X Company gives eight weeks training to its sales representative. Later X Company becomes the one of the leading company with more than 8,000 sales professionals, 100,000 employees, and 9,000 technical service employees. Characters in case: Company X To discuss: The way Person AC provides solution to X Customers. Introduction: A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face to face encounter.

Question

Want to see the full answer?

Answer 1

Question

Chapter 20, Problem 2VC

Summary Introduction

Case summary:

X Company was founded in 1906 and it’s a photographic paper manufacturers. In the year 1947, X Company got the license for xerographic patents. In the year 2001, X Company came up with a shift to a consultative selling model. This helps the consumers to use single equipment rather than many. Person AC from city W shared her experience in the stages of personal selling process.

X Company gives eight weeks training to its sales representative. Later X Company becomes the one of the leading company with more than 8,000 sales professionals, 100,000 employees, and 9,000 technical service employees.

Characters in case:

Company X

To discuss: The way Person AC provides solution to X Customers.

Introduction:

A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face to face encounter.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

How can I solve this financial accounting problem using the appropriate financial process?

Base Ethical dilemma teaser. ABC Plastics Co. contracts with NASA to manufacture component parts used in communications satellites. NASA reimburses ABC on the basis of the actual manufacturing costs it incurs, plus a fixed percentage. Prior to being awarded a contract, ABC must submit a bit that details the estimated costs associated with each project. An examination of ABC's job cost sheets reveals that actual costs consistently exceed cost estimates quoted during the bidding process. As a consequence, NASA ends up paying considerably more than the bids ABC submits. An ABC representative was recently quoted as saying, "We really aren't overcharging NASA for the work that we do. The actual costs shown on our job cost sheets seem high only because we are forced to understate our bid estimates in order to be awarded contracts. It's a common practice, and everybody does it. The truth of the matter is companies that quote realistic bid prices are not awarded contracts." Let us assume that…

You should access one of the short videos of the LinkedIn course "International Business Foundations" by Kyle Hegarty. The discussion is about the content of the segment "Research market conditions for increased chances of success" that can be found in part 2 of the course under: "Improve Your Chances of Winning Overseas." Once you have watched the segment, please answer the following question: What do you think will be the most critical challenge for the expansion of the company you selected into the international market targeted?