Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 20, Problem 5BYMP
Summary Introduction
To develop: The sales plan focusing on the organizational structure which Person X use for the sales force.
Introduction:
The main element in sales management is to develop a sales plan, sales implementation, and sales evaluation.
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Prepare at least 10 questions to interview the right person for the position of sales manager.
A big beverage manufacturer has hired you as a consultant. Your marketing strategy should include a discussion and explanation of potential steps to increase the company's internet presence. Make sure you've thoroughly tested each website before releasing it to the public.
Clarifying target markets, outlining sales goals for each product or sevice, and describing a company's annual marketing mix are all purposes of a marketing plan.
true or false?
Chapter 20 Solutions
Marketing
Ch. 20.1 - Prob. 20.1LOCh. 20.1 - Prob. 20.1LRCh. 20.1 - Prob. 20.2LRCh. 20.1 - Prob. 1MMCh. 20.2 - Prob. 20.2LOCh. 20.2 - Prob. 20.3LRCh. 20.2 - Prob. 20.4LRCh. 20.3 - Prob. 20.3LOCh. 20.3 - Prob. 20.5LRCh. 20.3 - Prob. 20.6LR
Ch. 20.3 - Prob. 20.7LRCh. 20.4 - Prob. 20.4LOCh. 20.4 - Prob. 1MRDCh. 20.4 - Prob. 1MIAMCh. 20.4 - Prob. 20.8LRCh. 20.4 - Prob. 20.9LRCh. 20.4 - Prob. 20.10LRCh. 20 - Prob. 1AMKCh. 20 - Prob. 2AMKCh. 20 - Prob. 3AMKCh. 20 - Prob. 4AMKCh. 20 - Prob. 5AMKCh. 20 - Prob. 6AMKCh. 20 - Prob. 7AMKCh. 20 - Prob. 1BYMPCh. 20 - Prob. 2BYMPCh. 20 - Prob. 3BYMPCh. 20 - Prob. 4BYMPCh. 20 - Prob. 5BYMPCh. 20 - Prob. 1VCCh. 20 - Prob. 2VCCh. 20 - Prob. 3VC
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Determine how you would organize your salesforce to optimally sell the product and explain why.arrow_forwardTRUE OR FALSE 1. Training provides the salespeople with the unnecessary skills to perform better and to connect well with clients. 2. Sales managers initial planning activity is to develop the company’s vision and mission. 3. Sales training is the first activity you do to identify the source of poor sales performance.arrow_forwardYou have just become a consultant for a major beverage manufacturer and have joined their team. Be sure that your strategy for marketing includes a discussion and explanation of the actions that may be taken to increase the company's online exposure, and that this information is included in the plan. Before going live, you should make sure that each page has undergone rigorous testing.arrow_forward
- You've just started working as a consultant for a major beverage manufacturer. Your overall marketing strategy should include a discussion of and a description of what may be done to increase the company's internet presence. Make sure you've thoroughly tested any websites you want to release to the public.arrow_forwardYou have been given the task of recruiting a sales person for a new product line that your company wishes to sell. Using elements of the Selling Philosophy as your guide, write a job description for this sales person.arrow_forwardA major beverage manufacturer has hired you on as a consultant. Your overall marketing strategy should include a discussion of and a description of what may be done to increase the company's internet presence. Make sure all webpages have been thoroughly tested before going live.arrow_forward
- Discuss five critical role of "follow ups" to the success of a business. With pictorial evidence, show how the following roles of a salesperson should look like. a. Insurance brokerage b. An educationist C. A security officer d. The managing director e. A grocery attendant.arrow_forwardhare your thoughts on how today's sales organization are working to (1) create customer value, (2) increase sales productivity, and (3) provide improved Sales leadership. List at least TWO Points on each of the three topics listed above. List them in bullet points format. Make sure to elaborate on each point.arrow_forwardYou are now consulting for a major beverage company. Talk on how the firm can improve its online reputation and how the internet fits into the bigger picture of your marketing strategy. Before releasing any new webpages to the public, it is recommended that you first release a draft.arrow_forward
- Consider the selling process. How might any of the Salesforce. com tools described in this case facilitate each step?arrow_forwardNote : do not copy from other sources, answer should be unique. Thank you! identify and describe the business model element that specifies how the company's product will fulfill the needs of its customer?arrow_forwardYou are now consulting for an established beverage company. Include a discussion about the company's need to refresh its online image and how the internet should be utilized as part of the broader marketing plan. It is recommended to create mockups of any live web pages before releasing them to the public.arrow_forward
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