Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 20.4, Problem 1MRD
Summary Introduction

To discuss: Whether asking the customers about the strategies and practices of the competitors are unethical.

Introduction:

One of the objectives of the sales management is to know about the strategies and practices of the competitors.

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