Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 20.3, Problem 20.7LR
Summary Introduction

To discuss: The presentation format which is more consistent with the marketing concept and its reason.

Introduction:

A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face to face encounter. The one of the stages in personal selling is presentation.

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I need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain with diagram
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