Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 20.2, Problem 20.3LR
Summary Introduction
To discuss: The principle difference between the order taker and order getter.
Introduction:
A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face to face encounter.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Suppose you are working in an organization where your best friend is your colleague. One day due to some
technical problem the biometric machine for attendance was not working for one week. Your best friend is
coming late to the company daily as he need not have to record attendance. Your friend is happy upon not
entering attendance and not coming on time. Whereas you do not agree with him and advised him to correct.
He refused to do it so. If you insist on him you will lose your best friend. Based on this choose the type of
dilemma you face
O a. Personal ethical dilemma
O b. Professional ethical dilemma
O c. Organizational ethical dilemma
O d. Societal ethical dilemma
You work for Shaheen Traders in capacity of Marketing Executive. You have MBA degree and 2 years’ experience and your salary is Rs.50,000 payable on monthly basis. The other people having similar experience and degree in your firm gets the same amount of salary but two of your friends having similar experience and degree works for Lasani Traders and their salary is Rs.60,000 payable on monthly basis. Discuss the situation in relation to the Justice Theory.(limit 400 words)
Which business rules do the cardinality symbols express?
Chapter 20 Solutions
Marketing
Ch. 20.1 - Prob. 20.1LOCh. 20.1 - Prob. 20.1LRCh. 20.1 - Prob. 20.2LRCh. 20.1 - Prob. 1MMCh. 20.2 - Prob. 20.2LOCh. 20.2 - Prob. 20.3LRCh. 20.2 - Prob. 20.4LRCh. 20.3 - Prob. 20.3LOCh. 20.3 - Prob. 20.5LRCh. 20.3 - Prob. 20.6LR
Ch. 20.3 - Prob. 20.7LRCh. 20.4 - Prob. 20.4LOCh. 20.4 - Prob. 1MRDCh. 20.4 - Prob. 1MIAMCh. 20.4 - Prob. 20.8LRCh. 20.4 - Prob. 20.9LRCh. 20.4 - Prob. 20.10LRCh. 20 - Prob. 1AMKCh. 20 - Prob. 2AMKCh. 20 - Prob. 3AMKCh. 20 - Prob. 4AMKCh. 20 - Prob. 5AMKCh. 20 - Prob. 6AMKCh. 20 - Prob. 7AMKCh. 20 - Prob. 1BYMPCh. 20 - Prob. 2BYMPCh. 20 - Prob. 3BYMPCh. 20 - Prob. 4BYMPCh. 20 - Prob. 5BYMPCh. 20 - Prob. 1VCCh. 20 - Prob. 2VCCh. 20 - Prob. 3VC
Knowledge Booster
Similar questions
- What are some possible reasons a business person would make an unethical decision?arrow_forwardYou live in a small town and you need an attorney. Aunt Marcella has died, and you are the executor of her rather complicated estate. You need an attorney who is an expert at probate work to help you with probating the will. You could hire one of the two attorneys in your small town, or you could hire one of the hundreds of attorneys from the big city down the highways. Thinking like an economist, will you want to hire a small-town attorney or a big-city attorney to help you with this complicated estate, and why?arrow_forwardIf a woman is out of the work force for 10 years while raising small children, she is legally entitled to an entry level job with her old employer. nothing with regard to her previous job. C her old job back at the wage she was making at the time. her old job back at what wage the current occupant of that job is making.arrow_forward
- Should a policy for students be the same, more restrictive, or less restrictive than the one for employees?arrow_forwardDiscuss any differences between the budgeting process of a company and budgeting process of a government.arrow_forwardOn a Saturday, Wanda goes to the local farmers’ market to take a break from baking treats. While she is there, she sees a vendor with customers crowded around the stall. When she asks someone what all the excitement is about, a customer informs her that a woman who sells gourmet dog treats has just arrived, and if Wanda doesn’t get in line early, the woman will sell out. The customer goes on to tell Wanda that this vendor always sells out, and that since she has started buying these treats for her dogs, her dogs seem much healthier and happier. Wanda waits in line with the other customers. When it’s Wanda’s turn, she engages the woman in conversation about the ingredients in her treats and her process for making them. The woman is very nice and actually shares a recipe with Wanda for a pumpkin peanut-butter dog biscuit that has always been one of her best-selling items. Wanda purchases one of each treat from the woman and takes the recipe when it is offered to her, never mentioning…arrow_forward
- As a customer care manager of a laptop company, you have been informed about a customer complaint that the battery gets heated up and leads to shut down of the device. Your company does not produce batteries and your terms and conditions specify that customers will have to directly deal with the battery manufacturer in case of a battery problem. Your direct report has told the same to the customer. The customer however insists that since she purchased the laptop from you, it is your responsibility to fix the problem. You realize that customer’s point is valid. How should you think about resolving this issue?Holding on to your terms and conditions and insisting that customer talk directly to the company that manufactures battery Reprimanding your direct report of not being able to handle such problems at his end Asking your seniors for counsel and advice Immediately replacing the battery since customer satisfaction is criticalarrow_forwardWho is the middleman?arrow_forwardA law is passed that allows law enforcement officers to immediately jail anyone caught drunk in public for one week and then release them. What is the problem with this law?arrow_forward
- Promoting unemployment is an example of ethical contribution of business to society Select one: O a. True O b. Falsearrow_forwardHow does ESI handle maternity benefits and coverage for female employees? What are the provisions and entitlements for maternity leave, prenatal and postnatal care, and related benefits?arrow_forwardExplain how holding a part-time job in high school can benefit students, and how it might negatively impact high school students.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning