Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 20, Problem 7AMK
Summary Introduction

To respond: “The only real measure of a salesperson is the amount of sales produced.”

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Suppose someone said to you, “The only real measure of a salesperson is the amount of sales produced.” How might you respond?
Based on the comment that “customers don’t want to be sold,” what should a salesperson do to sell to a customer?
Describe the main problems you think the salespeople may be facing when trying to close a sale with their customers.
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