Principles Of Operations Management
Principles Of Operations Management
11th Edition
ISBN: 9780135173930
Author: RENDER, Barry, HEIZER, Jay, Munson, Chuck
Publisher: Pearson,
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Chapter 2, Problem 5P

Within the food service industry (restaurants that serve meals to customers, but not just fast food), find examples of firms that have sustained competitive advantage by competing on the basis of (1) cost leadership, (2) response, and (3) differentiation. Cite one example in each category; provide a sentence or two in support of each choice. Do not use fast-food chains for all categories. (Hint: A “99¢ menu” is very easily copied and is not a good source of sustained advantage.)

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Explain why fine dining establishments must have very high markups over the cost of their foods. Is it possible to be a low-priced fine dining establishment?
Please answer the question as much as detail possible with example.   Think of a restaurant service you currently have. In your opinion, how effective is the restaurant in managing the elements of the service marketing mix? Based on your experience explain it.
In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.
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