Principles Of Operations Management
Principles Of Operations Management
11th Edition
ISBN: 9780135173930
Author: RENDER, Barry, HEIZER, Jay, Munson, Chuck
Publisher: Pearson,
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Chapter 2, Problem 2.2VC
Summary Introduction

Case summary:

Company HRC brings the idea of “experience economy” into their cafe operation. The strategy is to incorporate the unique experiences into their operations. In recent years Company HRC has been looking to expand to “destination” cities as 70% of their guests are tourists.

To explain: The way the responses to the 10 OM decisions have changed as they have changed their strategy.

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