Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.4DQ
Summary Introduction
To determine: Defining each of the four Ps and the insights a firm gain by considering the four Cs rather than the four Ps.
4 C's of marketing:
The 4 C's of marketing, which comprise of consumer's needs and requirements, cost, convenience, and communication, are ostensibly significantly more profitable to the marketing mix than the 4 P's. The 4 C's of marketing centre around marketing and offering a product, as well as on communication with the target audience from the earliest starting point of the procedure to the end.
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Marketing: An Introduction (12th Edition)
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