Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.1DQ
Summary Introduction
To determine: The strategic planning and the four steps that lead managers and the firm through the strategic planning.
Introduction:
Strategic planning is the process where the organization plans the strategy on setting goals, making decisions, allocating its resources, and achieving their goals.
Summary Introduction
To discuss: The role of marketing in strategic planning process.
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