Case summary:
It is stated that majority of the people are under the autocratic regimes, with a limited access to internet. But, there is a change with new market opportunities for the companies that are specialized in technologies that are related to digital monitoring. An unfair regime has to build a digital police state is commercially available and is being applied.
The Company BCS manufactures the filtering devices are used in Country S in order to unrest the civil unrest. Though the company acknowledges it makes a claim that it did not sell the products to the government of Country S. There are many states that demand for data mining software, the surveillance cameras, and the cutting-edge technologies that collect the biometric information.
Characters in the case:
Company BCS
Country S
Marketing mix:
Marketing mix is a tool that a company uses to promote its brand or product in the market. There are different tools that a company must consider to produce according to the responses from target market. There are four marketing tool such as:
- Product
- Place
- Price
- Promotion
To determine: Whether Company BCS illegally sells the products to Country S and the element of marketing mix that is most related to this issue.
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Chapter 2 Solutions
Marketing: An Introduction (12th Edition)
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