Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.2DQ
Summary Introduction

To determine: The meaning of SWOT analysis and the ways in which the analysis is useful in developing and implementing marketing strategies.

SWOT Analysis:

SWOT Analysis is the most prestigious instrument for review and investigation of the general key position of the business and its condition. SWOT is abbreviated as Strength, Weakness, Opportunities and Threats. Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.

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