Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.6DQ
Summary Introduction

To determine: The four marketing management functions.

Marketing management:

It is the way toward arranging and executing the origination, evaluating, promotion, pricing and appropriation of thoughts, products and services keeping in mind the end goal to make, trade and fulfil individual and hierarchical goals.

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