Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.5DQ
Summary Introduction

To determine: The ways in which marketing departments are organized and the marketing department that is considered as superlative.

Marketing department:

A marketing department advance the business and makes sales of its goods or services. It gives the important research to recognize the target customers and different groups of observers. Contingent upon the organization's various levelled association, a marketing director, manager or vice president of marketing may be in charge.

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