Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.15VC
Summary Introduction
Case summary: Company O is expertise in creating handheld tools. During the past the company has considered as an award-winning manufacturer which has managed to move its product in every home based on its consistent and non-traditional marketing strategy. In terms of a highly competitive and turbulent market Company O has focused on evaluating and modifying its marketing strategy to develop its brand value.
Characters in the case: Company O
To Determine: The market conditions that have led Company O to re-evaluate its marketing strategy.
Introduction: Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.
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Marketing: An Introduction (12th Edition)
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