Pearson eText Principles of Operations Management: Sustainability and Supply Chain Management -- Instant Access (Pearson+)
Pearson eText Principles of Operations Management: Sustainability and Supply Chain Management -- Instant Access (Pearson+)
11th Edition
ISBN: 9780135639221
Author: Jay Heizer, Barry Render
Publisher: PEARSON+
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Chapter 2, Problem 2.1VC
Summary Introduction

Case summary:

Company HRC brings the idea of “experience economy” into their cafe operation. The strategy is to incorporate the unique experiences into their operations. In recent years Company HRC has been looking to expand to “destination” cities as 70% of their guests are tourists.

To mention: The strategy changes that have taken place at Company HRC since it was founded in 1971.

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