RM Company is one of 10 largest power-boat manufacturers in US Country. They achieve their mission of providing luxury boats to worldwide customers through their approach of differentiation. The sales increase in the states indicates that the strategy is working. RM Company involves in continuous innovation with the help of computer-aided designing, high-quality molds and their constant monitoring for quality. RM Company also closely interacts with their suppliers to ensure that the supplier parts are also of good quality. Their product line is 22 boats ranging from 19 feet to 44 feet long boats. TK Person, the VP of the company says “We build boats” but we are in the ‘fun’ business. He states that the competition is not limited to the other 300 competitors but also other family entertainment like home theaters, internet etc. RM Company has also joined the ABB association. They are able to sustain their position in the market with the economies of scope approach in procurement. To determine: The strengths, weakness, opportunities and the threats.

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RM Company is one of 10 largest power-boat manufacturers in US Country. They achieve their mission of providing luxury boats to worldwide customers through their approach of differentiation. The sales increase in the states indicates that the strategy is working.

RM Company involves in continuous innovation with the help of computer-aided designing, high-quality molds and their constant monitoring for quality. RM Company also closely interacts with their suppliers to ensure that the supplier parts are also of good quality.

Their product line is 22 boats ranging from 19 feet to 44 feet long boats. TK Person, the VP of the company says “We build boats” but we are in the ‘fun’ business. He states that the competition is not limited to the other 300 competitors but also other family entertainment like home theaters, internet etc.

RM Company has also joined the ABB association. They are able to sustain their position in the market with the economies of scope approach in procurement.

To determine: The strengths, weakness, opportunities and the threats.

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