Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 19, Problem 19.14AC
Summary Introduction
Case summary:
N company a video streaming service is expanding all over the globe. By the end of 2016, N Company currently has services in 50 countries and wants to expand its service to 200 countries. N company is tending to face many challenges like inadequate household income and lesser percentage of households with high speed internet connections. It also faces language challenges in F Country as there is a cultural restriction for some English content programs.
The next countries to have N Company are Country I, Country S, and Country P. The offerings of N services will be at a price of €7.99 per month coverts to $8.97 during the period of expansion.
To determine: The market sales potential with the help of current exchange rate and whether the dollar is strong or weak compared to euro.
Summary Introduction
To discuss: The reason why companies based in Country U is concerned when Country U dollar is stronger than other currencies.
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Principles of Marketing, Student Value Edition (17th Edition)
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