Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 19, Problem 19.6CTE
Summary Introduction
To discuss: The CPI reports of Countries A, D, J, M, NZ, S and US.
Introduction:
Corruption perception index (CPI) was published by transparency international in the year 1995. This ranks the countries according to their corruption level.
Summary Introduction
To discuss: Implication of index on US-based companies running business in these countries.
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Principles of Marketing, Student Value Edition (17th Edition)
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