Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 19, Problem 19.7CTE
Summary Introduction
To discuss: The various environmental threats posted to global marketers and how the affected companies reacting to it and the recommendation for these companies to address the threat.
Introduction:
Environmental threats are as follows:
- Regulatory threats
- Economic threats
- Cultural threats
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Principles of Marketing, Student Value Edition (17th Edition)
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