Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 19, Problem 19.4DQ
Summary Introduction
To discuss: The various strategies to adopt the products to an international market with examples
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Chapter 19 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
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