Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 19, Problem 19.15VC
Summary Introduction
To discuss: M Company’s five strategies that are required for adapting the global market’s product and promotion.
Introduction:
There are five strategies that are required for adapting the global market’s product and promotion.
They are as follows:
- Straight extension
- Product adaptation
- Communication adaptation
- Dual adaptation
- Product invention
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