Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 18, Problem 18.17VC
Summary Introduction
Case summary:
The very competitive industry in recent times is retail banking industry and it dominates the overall market. This becomes more challenging for the small banks to survive. Bank U took steps to overcome these challenges. The bank creates a business model which transfers the retail drudgery to a universal experience.
It creates an atmosphere where the people loves to fall out. It provides laborious servicer to the customers by way of measuring the performance of the each and every employees and branch.
This creates a feeling to every customers the bank offers the attention and help.
Characters in the case:
- Bank U
To discuss: Whether Bank U will able to sustain its advantage in longer period with reason.
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Chapter 18 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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