Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 18, Problem 18.21CC
Summary Introduction

Case summary:

Media Y is claimed as the most watched online video website all over the world. Company G’s video site has captured more than 43% of online video market by way of successfully routing the ever changing environment of marketing. The strategy of Media Y is not mainly to follow the trends but it has projected and sets them. It also came up with television episodes and also movies.

The goal of Media Y is to do give something to everyone. It is capitalized on the mobile technologies so that the users can view at anytime and anywhere. Thus, Media Y becomes the first global television network in the world.

Characters in the case:

  • Media Y

To discuss: The classify Company G in relative to its competitive position.

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I need help with completing the following  Been tasked with working as part of a marketing team to perform a 4P analysis to present to your leadership. You will first share the information with the team for feedback and consensus. Marketing Plan Proposal Product Strategy How can I decribe the product or service. Justifing the need for the product or service. Pricing Strategy How can I Explain the cost of the product or service. Placement Strategy How can I Describe the delivery method of the product or service. Promotion Strategy What Propose a process to promote your product or service within the community.
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