Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 18, Problem 18.20CC
Summary Introduction
Case summary:
Media Y is claimed as the most watched online video website all over the world. Company G’s video site has captured more than 43% of online video market by way of successfully routing the ever changing environment of marketing. The strategy of Media Y is not mainly to follow the trends but it has projected and sets them. It also came up with television episodes and also movies.
The goal of Media Y is to do give something to everyone. It is capitalized on the mobile technologies so that the users can view at anytime and anywhere. Thus, Media Y becomes the first global television network in the world.
Characters in the case:
- Media Y
To discuss: The basic strategy used by Company G
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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