
Case summary:
Many users will find difficult to login the website or signing up the websites and they just leave the page or site without logging in. There are many users who will leave the page only for the main reason of logging in. Social media helps to solve these problems. Social media can be used to login the other third party sites by using its own login credentials.
Media F is the top among other media in this area. There are other media which also helps the users to login the third party sites like Media G, Media L and others. One login credentials will make the job of the users simple and easy.
Characters in the case:
- Media F
- Media G
- Media L
To discuss: The way how Media F addresses the criticism of consumer privacy while logins to the other third party sites and whether it affects the competitive advantage of Company.

Want to see the full answer?
Check out a sample textbook solution
Chapter 18 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
- Suggest, three ways, your company (service and product provider) can attain asustainable competitive advantage in the local market. Give rationales for youranswer.arrow_forward1. please answe the following. • Explain how e-commerce businesses can effectively utilize email marketing and social media marketing to build customer relationships. Discuss the benefits and challenges of each strategies. • Compare and contrast the advantages and disadvantages of dropshipping and white labeling as e-commerce business models. Provide examples to support analysis.arrow_forwardAdapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.arrow_forward
- The foundations of pricing strategy.arrow_forwardGeneral Accountingarrow_forwardI need help Writing word analysis of how my market share analysis, your break-even calculation, and your pro forma calculation will affect the marketing strategies for ECRHS. Make sure to recommend whether to pursue this product or service and your reasoning.arrow_forward
- Which of these has been a complaint some marketers have about Groupon and its coupon deals? Few consumers know about Groupon, so businesses must spend money to educate them. Groupon does not try hard enough to sell the service. The money-saving coupons attract only deal-seekers, who rarely become long-term customers. Consumers are getting bored with shopping and couponing apps.arrow_forwardSecuring needed financing is one of the most important functions related to starting a business.Therefore, it is important to understand what sources of financing exist at various stages ofventure development. It is also important to determine what kind of financing provides themost value for the entrepreneur and the new venture. Equity financing is one way entrepreneursuse to access funding.a. What is equity financing? (3 marks)b. State and expain two (2) examples of equity funding. (4 marks)c. State three advantages of equity financing? (3 marks)arrow_forwardDesign thinking is a deeply human process that taps into abilities we have as entrepreneurs butget overlooked by more conventional problem-solving practices. Its importance is to createvalue for customers, improve collaboration, foster creativity, develop resilience and of courseto advance careers. Using the five (5) stages of design thinking process, state and explain howthe process works. (10 marks)arrow_forward
- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational PublishingContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
- Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningFoundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning


