Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 18, Problem 18.6CTE
Summary Introduction
To discuss: The strong and weak competitors and the vulnerabilities of strong competitors.
Assessing the weakness and strength of the competitors are known as customer value analysis.
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Chapter 18 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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