Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16, Problem 3BYMP
Summary Introduction

To discuss: The appropriate combination of retail pricing, store location, mercantile assortment, and retail communication.

Introduction:

Companies use retailing mix while developing the retailing strategy.

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