Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16.3, Problem 16.8LR
Summary Introduction

To discuss: The place where the direct selling retail sales grow.

Introduction:

Direct selling retail refers to the selling process where the seller will have a direct contact with the customers, and will demonstrate the products in personal. The demonstration of products can be at the customer’s home or office.

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