Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 16.3, Problem 16.7LR
Summary Introduction

To discuss: The way the retailers increasing the interest of the consumers and the customers involvement in online retailing.

Introduction:

An individual or business that sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.

Blurred answer
Students have asked these similar questions
In online retailing, how are the marketers response to the issues in developing their marketing strategy?
What major trends and developments are retailers facing? How do these developments impact their competitive strategies?
How do retailers build a strong Customer Loyalty?
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing