Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16.1, Problem 16.1LR
Summary Introduction

To discuss: The utility used in the given statement

Introduction:

Retailers provide various utilities as follows:

  • Time utility
  • Place utility
  • Form utility
  • Possession utility

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