Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16.5, Problem 16.13LR
Summary Introduction

To determine: The stage before where the market share is usually fought out in retail life cycle.

Introduction:

The growth and decline of the retail outlets are the retail life cycle.

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Market share is usually fought out before the s tage of the retail life cycle.
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