Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 14, Problem 3TIT
Summary Introduction

To discuss: Whether the online or brick and mortar consistently offers the best price or not as compared to the local stores

Introduction: Brick and mortar stores are the traditional stores that have physical presence. It is different from online store which does not have any physical presence.

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Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.
There are many information sources on selling careers and career opportunities on the Internet. Two examples include Monster.com and CareerBuilder.com. Search the Internet for information on selling careers. Use your search engine to find career information on a pharmaceutical representative, Car salesperson, a field sales engineer, and a retail salesperson. Please outline the required skills for each of the category. Out of those, which one you think will be best suitable for you? Why?
Examine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?
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