Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Question
Chapter 14, Problem 2DWS
Summary Introduction
To discuss: The factors considered while evaluating the total product offer for a vacation resort, a smart phone and a rental apartment.
Introduction: An isolated place where the commercial establishments are self-contained and serve for the needs and requirements of the tourists, such as, lodging, food, drink and entertainment; is known as resort.
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short answer
A total product offer consists of everything consumers evaluate when choosing among products, including price, packaging, service, even brand reputation. What factors do you consider when evaluating the total product offer of a product (good or service)?
On the surface it seems a product is simply a marketing offering, whether
tangible or intangible, that someone wants to purchase and consume. In which
case one might believe product decisions are focused exclusively on designing
and building the consumable elements of goods, services or ideas. However, the
total product offering and the decisions facing the marketer can be broken
down into three key parts namely core benefits, actual product and augmented
product. Critically analyse how these key parts influence your purchasing decision with examples.
Please do not give solution in image formate thanku
choosen product acer laptop:
Propose three strategic recommendations to address previously identified weak alignment OR ways to strengthen the strong alignment. You must incorporate recent scholarly literature to justify your proposed recommendations. These recommendations should not include pricing, quality, manufacturing, or operational improvements
Chapter 14 Solutions
Understanding Business
Ch. 14.1 - Prob. 14.1AQCh. 14.2 - Prob. 14.2AQCh. 14.2 - Prob. 14.2BQCh. 14.2 - Prob. 1TPCh. 14.2 - Prob. 2TPCh. 14.2 - Prob. 3TPCh. 14.2 - Prob. 4TPCh. 14.3 - Prob. 14.3AQCh. 14.4 - Prob. 5TPCh. 14.4 - Prob. 6TP
Ch. 14.4 - Prob. 7TPCh. 14.4 - Prob. 8TPCh. 14.5 - Prob. 14.5AQCh. 14.6 - Prob. 9TPCh. 14.6 - Prob. 10TPCh. 14.6 - Prob. 11TPCh. 14.6 - Prob. 12TPCh. 14.7 - Prob. 14.7AQCh. 14.7 - Prob. 14.7BQCh. 14.7 - Prob. 13TPCh. 14.7 - Prob. 14TPCh. 14.7 - Prob. 15TPCh. 14 - Prob. 1CTCh. 14 - Prob. 2CTCh. 14 - Prob. 3CTCh. 14 - Prob. 4CTCh. 14 - Prob. 1DWSCh. 14 - Prob. 2DWSCh. 14 - Prob. 3DWSCh. 14 - Prob. 4DWSCh. 14 - Prob. 1TITCh. 14 - Prob. 2TITCh. 14 - Prob. 3TITCh. 14 - Prob. 4TITCh. 14 - Prob. 1VCCh. 14 - Prob. 2VCCh. 14 - Prob. 3VC
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