The number of ways in which marketers can appeal to shopper’s desire of lowest price and whether online retailers adopt different pricing to appeal to the shopper’s desires of low price or not. Introduction: Pricing strategy refers to the method used to fix the price of the product. It includes cost based pricing strategy, psychological pricing and many other strategies as well.

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Chapter 14.7, Problem 14.7AQ

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To determine: The number of ways in which marketers can appeal to shopper’s desire of lowest price and whether online retailers adopt different pricing to appeal to the shopper’s desires of low price or not.

Introduction: Pricing strategy refers to the method used to fix the price of the product. It includes cost based pricing strategy, psychological pricing and many other strategies as well.

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