Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Question
Chapter 14, Problem 4TIT
Summary Introduction
To determine: The advantages and disadvantages of shopping online and shopping in stores and the store that gives the best total product offer.
Introduction: Total product offer refers to all the features and things that are offered with the product and that consumer evaluate before making a buy decision.
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Some high-fashion retailers, notably H&M and Zara, sell what some call“disposable fashion”—apparel priced so reasonably low that it can bedisposed of after just a few wearings. Here is your dilemma: You havean important job interview and need a new suit. You can buy the suit atone of these stores for $129 or at Brooks Brothers for $500. Of course,the Brooks Brothers suit is of higher quality and will therefore lastlonger. How would you use the two value-based approaches describedin this chapter to determine which suit to buy?
Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.
Examine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?
Chapter 14 Solutions
Understanding Business
Ch. 14.1 - Prob. 14.1AQCh. 14.2 - Prob. 14.2AQCh. 14.2 - Prob. 14.2BQCh. 14.2 - Prob. 1TPCh. 14.2 - Prob. 2TPCh. 14.2 - Prob. 3TPCh. 14.2 - Prob. 4TPCh. 14.3 - Prob. 14.3AQCh. 14.4 - Prob. 5TPCh. 14.4 - Prob. 6TP
Ch. 14.4 - Prob. 7TPCh. 14.4 - Prob. 8TPCh. 14.5 - Prob. 14.5AQCh. 14.6 - Prob. 9TPCh. 14.6 - Prob. 10TPCh. 14.6 - Prob. 11TPCh. 14.6 - Prob. 12TPCh. 14.7 - Prob. 14.7AQCh. 14.7 - Prob. 14.7BQCh. 14.7 - Prob. 13TPCh. 14.7 - Prob. 14TPCh. 14.7 - Prob. 15TPCh. 14 - Prob. 1CTCh. 14 - Prob. 2CTCh. 14 - Prob. 3CTCh. 14 - Prob. 4CTCh. 14 - Prob. 1DWSCh. 14 - Prob. 2DWSCh. 14 - Prob. 3DWSCh. 14 - Prob. 4DWSCh. 14 - Prob. 1TITCh. 14 - Prob. 2TITCh. 14 - Prob. 3TITCh. 14 - Prob. 4TITCh. 14 - Prob. 1VCCh. 14 - Prob. 2VCCh. 14 - Prob. 3VC
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