Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 14.7, Problem 15TP
Summary Introduction

To determine: The meaning of psychological pricing.

Introduction:

Pricing strategy refers to the method used to fix the price of the product. It includes a cost-based pricing strategy, psychological pricing, and many other strategies as well.

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