Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 14, Problem 4CT
Summary Introduction

To think critical about: whether an individual is impressed by the use of celebrities in product advertisements. Celebrity that can be used to promote Company V.

Introduction:

Promotion of a product refers to the activities undertaken in order to make the consumers aware of the product and encourage the consumers to buy the product.

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