Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 14, Problem 2ALR
Summary Introduction
To explain: The reason why Firm N, Firm H ,and Firm G selects dual distribution strategy.
The movement of goods from manufactures to customers or target market through more than one channel of distribution is know as dual distribution.
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