Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 14, Problem 4ALR
Summary Introduction

To discuss: Contrast and compare the two forms of channel conflict and the reason why this channel conflict is damaging to all parties.

Channel conflict is a divergence between goals and roles of marketing channel members, who must carry what work and for what awards.

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