Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 14, Problem 8ALR
Summary Introduction
To identify: The mode of transport that are probably selected for the following goods.
Transportation helps the marketers in moving goods from one place to another to make the products reach the final customer. The 5 major transports are pipelines, motor carriers, railroads, air freight, and water carriers.
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A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired me as a consultant for the successful national launch of this product. I am are required to present a report to the senior management describing when and where this product should be launched.
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Chapter 14 Solutions
Contemporary Marketing (MindTap Course List)
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