Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 14, Problem 2EE
Summary Introduction
To discuss: The way transportation firms use security measures to build trust with the customer and the strengthen their position in the marketplace.
Transportation helps the marketers in moving goods from one place to another to make the products reach to the final customer. The 5 major transports are pipelines, motor carriers, railroads, air freight, and water carriers.
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