Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 14, Problem 3ALR
Summary Introduction
To discuss: The 3 levels of distribution intensity with an examle of product in each level.
The number of intermediaries used by the producer to distribute their product is called as distribution intensity.
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