Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 14, Problem 3ALR
Summary Introduction
To discuss: The 3 levels of distribution intensity with an examle of product in each level.
The number of intermediaries used by the producer to distribute their product is called as distribution intensity.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Describe the three levels of distribution intensity. Give anexample of a product in each level.
What is the importance of distribution? Substantiate your answer.
How are the various physical distribution functions related to each other? To the other elements of the marketing mix? Provide a thorough discussion
Chapter 14 Solutions
Contemporary Marketing (MindTap Course List)
Knowledge Booster
Similar questions
- Discuss the Segmentation of the Distribution Channel as it pertains to Product Segmentation.arrow_forwardTrace the distribution channel for a familiar product. Explain how & why the channel has evolved as it has and how it is likely to change in the future.arrow_forwardA company has a new product that is in the market introduction stage of the product life cycle. What distribution channel decision needs to be made at this point? Multiple Choice Focus should be on Promotion, not Place. All distribution channels should be considered at this point. Distribution should be limited and selective. Distribution should be widespread and intensive. Focus should be on Product, not Place.arrow_forward
- Describe the relationship between marketing and physical distribution. How does physical distribution contribute to creating demand?arrow_forwardExplain what are the three degrees of distribution density?arrow_forwardUsing the "intended use" term explain how Nike or Ford Motors also sell to business markets.arrow_forward
- There are three categories of retail distribution— intensive distribution, selective distribution, and exclusive distribution. For each of the categories, summarize the distribution strategy and give an example of each.arrow_forwardIdentify a product offered by a manufacturer using a dual-distribution approach (ex: brick and mortar, physical location versus online). Are there differences between the customers targeted by each approach? How do the purchase experiences differ? Do you think online sales will eventually cause brink and mortar businesses to cease to exist? Why?arrow_forwardIdentify the various distribution channels and explainthe concept of market coverage.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing