Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 14, Problem 2CTE
Summary Introduction
To discuss: The way this situation affects the purchase choices customer makes and the problems faced by the dealership encounter with this type of distribution.
Exclusive distribution: It is a modification of selective distribution manufacturers distribute their products only to one retailer or wholesaler to sell in specific geographic region.
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