Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 14, Problem 2CTE
Summary Introduction
To discuss: The way this situation affects the purchase choices customer makes and the problems faced by the dealership encounter with this type of distribution.
Exclusive distribution: It is a modification of selective distribution manufacturers distribute their products only to one retailer or wholesaler to sell in specific geographic region.
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Chapter 14 Solutions
Contemporary Marketing (MindTap Course List)
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- As marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.arrow_forwardHow are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.arrow_forwardHas the Internet helped lower the price of some types of merchandise?arrow_forward
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- Assume your company makes Laptop and Computer products. Make a list of all the companies that could be potential customers of your firm. Then identify all the markets from which their demand is derived. What factors might influence the success or failure of your business in these markets?arrow_forwardThe Real Estate Sector is a wide sector and offers a broad spectrum of products. Choose a company of your choice in the real estate industry and discuss how the services marketing mix has been implemented by the organisation of your choice. In addition, explain the best practices as well as areas of improvement in the implementation of the services marketing mix following your thorough analysis of the services marketing mix implementationarrow_forwardWhat are Distribution Decisions?arrow_forward
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