Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 14, Problem 1CTE
Summary Introduction
To discuss: The opinion of Person X on temperature-sensitive vending machine. Whether the opinion of the person changes if alternatives are nearby and whether such machines are successful if so reason behind that.
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One of the key steps in the selling process is assessing customer needs. Needs assessments will help develop solutions and will help handling objections. For each of the following scenarios, provide questions you would ask your customer to probe for customer needs.
Product being Sold
Question 1
Question 2
Question 3
Purchasing a sleep number bed
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What are the competitive advantages of your product?
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How are you going to use connection to promote your product?
What tools from the promotional mix will you use?
Finally provide a video link or a picture of a print ad for your product, keeping competitive advantage in mind.
Identifying Product Benefits Assignment 4.7
Provide an example of a product attribute
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Chapter 14 Solutions
Contemporary Marketing (MindTap Course List)
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