Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 14, Problem 1CTE
Summary Introduction
To discuss: The opinion of Person X on temperature-sensitive vending machine. Whether the opinion of the person changes if alternatives are nearby and whether such machines are successful if so reason behind that.
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Contemporary Marketing (MindTap Course List)
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