EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Question
Chapter 14, Problem 1ALR
Summary Introduction
To discuss: The meaning of marketing intermediary and their role.
The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
Expert Solution & Answer
Explanation of Solution
The meaning of marketing intermediary is as follows:
A maketing intermediary is also known as middleman, is an organization that operates between the customer and manufacture or users of business within the channel.
The roles of intermediaries is as follows:
The main role of intermediaries is to act as distributors, handlers, sellers of goods, and movers. Examples of intermediary’s are retailers and wholesalers.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market.
State why the owner is considering using e-marketing. What benefits can e-marketing bring?
Chapter 14 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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